Tuesday, November 2, 2010
YDreams’ mark can be felt at the 26th edition of São Paulo’s International Auto Show underway from October 27th to November 7th at the Anhembi Exhibition pavilion. Car lovers of all ages who flock to the event are privy to interactive technologies that make exploring the cars on display only half the fun.
The interactive technologies specialist introduced a ‘Superman’ style X-Ray vision app that proved to be a most original way for visitors to the Fiat stand to get to know the ‘insides’ and standout features of the brand new Mio prototype, the first collaborative car in the industry. Right next to the car stands a large-sized plasma that invites people to see what event-goers have to say about the Mio on Twitter. The app picks up all Mio-related tweets and playfully displays them alongside the person’s head in comic-strip style thought balloons.
See video below:
Further along, at the Toyota stand, visitors come across another YDreams’ creative application that was developed to help create public awareness and spread the word about the work the Toyota Foundation has been doing to reforest the Brazilian Atlantic Rain forest, as well as its attempts to help preserve the Blue Macaw. At the stand, people are able to see their moving silhouettes outlined on a video wall depicting tropical settings; in an adjacent video wall, people see their silhouette set against landscapes of the Brazilian Pantanal, where a Blue Macaw soars overhead before disappearing from sight.