Our brood across the Atlantic have been pretty busy spreading YDreams’ interactive breed of technology & design across Brazil. The latest project involves an events booth for Bradesco Seguros (the Brazilian bank’s insurance component) at Conec, an Insurance Brokers Congress that recently took place in the bustling city of São Paulo.
Bradesco wanted to turn out the most innovative and fun booth at the event. Seems like they did just that thanks to a mix of YDreams solutions that involved Augmented Reality and gesture-based games and activities.
Visitors to the Portal Terra booth at São Paulo’s Maximídia Fair, a shop window into the communication industry in all Brazil, were treated to a YDreams interactive wall whose contents they could interact with using simple gestures.
Lisbon City Hall is sponsoring a campaign to create awareness and educate primary school students about the meaning and significance of the upcoming holiday on October 5th, date when Portugal will be commemorating the centennial anniversary of the implementation of its first republic. To do so, City Hall called on YDreams to come up with a fun and highly interactive solution, aimed at children between the ages of 8 and 10, to pique their interest about one of Portugal’s most significant marks in history.
YDreams conceived and developed ten Augmented Reality (AR) collectible cards and a dedicated website for exploring the cards’ contents online. The AR-based cards, a total of 8,000 in packs of 10, will be distributed to students throughout Lisbon city schools on October 5th. Each card in the pack features a brief description of key events, symbols or ideals that led to the republic’s implementation, accompanied by illustrations and an AR marker that can be viewed and explored in an entirely unique way by accessing the dedicated website lodged on Lisbon City Hall’s homepage. Using a PC with an Internet connection and a webcam, children hold the Augmented Reality cards up in front of the webcam and watch as the respective marker comes alive on the screen in the form of a 3D model that they may observe from several angles by turning and tilting around.
Children may choose to collectively explore the card’s AR contents at school, or at home. Although the website was designed specifically for Magalhães net books, the 1st PC designed and produced entirely in Portugal, and aimed at predominantly young audiences, it will run on any computer make or model. Anyone interested in learning about the fledging Republic’s earliest moments may digitally browse the cards and 3D images online at http://cartoesdarepublica.cm-lisboa.pt/.
