Wednesday, August 4, 2010
YDreams Brasil’s latest interactivity project involves gorgeous butterflies – virtual ones that is! The Virtual Butterfly Gallery, crafted for a permanent exhibition on butterflies native to the Atlantic rain forest in Rio de Janeiro state, inaugurated this past July 30th at Quitandina Palace in Petropolis, an historical city nestled in the forested hills north of Rio de Janeiro.
The exhibition was sponsored and put together by SESC (Social Services for Merchant Commerce) a non-profit Brazilian institute founded in 1946 that caters to the social well-being of mercantile and service industry professionals and their families. SESC organizes activities related to areas such as education, health, recreation, and culture.
YDreams solutions for the exhibit include butterflies of all shapes and colors projected onto a leaf-like sculpture that react as visitors approach by fluttering about and away. Visitors are also treated to eight 32” touch screen totems that feature extensive information about the different species, as well as the chance to create their own virtual butterfly, which they can then email to friends and family.