Knee-high Ferrari-Red robots are probably the last thing you’d expect to find in a serious & conservative environment like a bank. Yet there they are. Santander Group came to us about a year and a half ago asking for ‘something unexpected that people hadn’t seen before’ for their Visitors Center at ‘Ciudad Grupo Santander’, the group’s financial campus and HQ on the outskirts of Madrid.

The already awesome glass cube that is the gateway to the center and campus, has the little droids welcoming and guiding visitors to their desired destinations, but it doesn’t stop there. Digital ivory climbs the hi-res, LED paneled columns located at the entrance and further into the center a large scale model of the city that uses Augmented Reality, and a 12-meter tactile wall offers visitors an impactful and memorable way to explore the group’s history and global presence.

Enough talk, let’s meet the droids

Tags: advanced robotics, augmented reality, ciudad grupo santander, interaction design, Visitors Center, YDreams

This entry was posted on Wednesday, April 7th, 2010 at 17:52 and is filed under Interactive Environments, Products & Projects, Science & Technology, augmented reality. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.