What do YDreams, former NYC Mayor Rudolph Giuliani and Brazilian President Fernando Cardoso have in common?
All will be Guest Speakers at the 2009 edition of the Curitiba Marketing Forum!
António Câmara, company CEO and Miguel Remédio, YDreams International Operations Officer, will be addressing how companies today can use technology and interactivity to their advantage, consequently strengthening their brand and image.
UM, which means ONE in Portuguese, is Portugal’s International Festival for Experimental Inter-media. The one of its kind festival in Portugal includes exhibitions, workshops, talks, concerts, performances and public works, with internationally renowned artists, musicians, academics, designers and architects.
It starts today and carries on till Sunday, the 15th of November. UM had its debut in 2008, and is back in 2009 for its 2nd edition. YDreams has always been a fan and supporter of the festival and is taking part this year as a commercial sponsor.
I had a great time at the International Symposium on Mixed and Augmented Reality 2009 (ISMAR09). I met lots of amazing and smart people. It’s great to see the faces and talk to people I’ve been following on blogs, twitter and videos.
I’m an engineer so I like to know what makes AR “tick” but, nowadays I’ve been more interested in the interaction side of AR. The first couple of days I attended the “Science and Technology” sessions but, on the last two days, I decided to check the “Arts, Media and Humanities” sessions.
My first reaction to the “Arts, Media and Humanities” sessions was that they had little to do with AR but, I had a great time. One thing artists do very well is question the system.
I had the same feeling about the keynotes. They were great and presented by very interesting people but, were they related to Azuma’s AR definition? At the first glance, they weren’t:
Mark Mine (Walt Disney Imagineering) – Showed how a make believe world is done. (I had the chance to ride all the attractions of “Future World” at Disney Epcot and it is AWESOME.)
Natasha Tsakos (Up Wake) – Did a performance in synch with projected videos. (I did enjoy the show and had the pleasure to talk to her. She not only did the keynote but also participated in the conference and seamed honestly interested on its technological side.)
Pattie Maes (MIT Media Lab) – Presented the famous “sixth sense” project. (Some people argue that it’s not AR.)
Was the ISMAR09 organization wrong to bring these people or was it like an artist questioning the AR state of the art?
Azuma’s AR definition is correct and I agree with it from the point of view of a computer vision scientist but, is there AR beyond it?
“Sixth sense” involves a projector just like YDreams’ interactive floor projections. In the following video you can see “Virtual Garden”, one of the first applications we created.