Tuesday, September 29, 2009
POSTED BY Antão Almada AT 10:18
The privacy concerns prompted by the image acquisition for the Google Street View service, has been controversial and some very funny images have been captured. Recently, the Google cars were seen cruising through Portuguese roads. This time the victims were two YDreamers…
YDreams’ headquarters are located close to the beach. A big number of YDreams’ employees take advantage of this and go surfing or body boarding, early in the morning and at lunch time. These two were caught just after a morning session.
YDreams’ employees are big sports fans and practice all kinds of sports: mountain bike, BMX, tennis, skate, kiting, kite-surfing and boarding, paint ball, kart racing, etc. The headquarters are equipped with showers so that afterwards they can head back to work, fresh and smelling good… 
Monday, September 28, 2009
POSTED BY Maria Palma AT 16:20
Karina Israel, YDreams Executive Projects Director will be giving a lecture today at ESPM-RJ (one of Latin America´s most prestigious learning institutes for Communication, Design and Administration) in Rio de Janeiro, Brazil.
Keeping in line with the event theme, Entertainment and Multisensory Communication, and how companies and brands use entertainment and multisensory language to attract audiences’ attention and make their communication more effective and engaging, Karina will present some of YDreams’ most emblematic cases using technologies such as Augmented Reality and gesture interaction.
The event, organized by ESPM-RJ through its R&D lab in Media, Entertainment, Design and Artistic Interventions and Globo University, is part of the Entertainment and Contemporary Culture Consortium’s 6th edition debate cycle.
We’re sure the turn out will be great. Good luck to you Karina.
More info at www.espm.br/cecc
Thursday, September 24, 2009
POSTED BY André Lapa AT 15:18
Friday, September 4, 2009
POSTED BY Maria Palma AT 10:02
António Câmara will be one of the featured speakers at this year’s addition of PICNIC, underway in Amsterdam from the 23rd to the 25th of September.
António Câmara´s presentation, focusing on Augmented Cities, will explore how Augmented Reality (AR) as a platform can bring new life to cities using a ‘Powers to Ten’ approach: Augmented Reality used on a micro-scale to visualize the intricate workings of utility networks; at an intermediate scale using virtual sightseeing units, and other digital signage; and at the macro-scale with large scale interactive projections.
This however will not be YDreams first visit to PICNIC Amsterdam. The company was represented by Eduardo Dias, company co-founder, at the event for the first time back in 2007; Eduardo Dias, along with NY-based Brand Experience Lab’s (BEL) David Polinchock, gave a presentation about the future of Augmented Reality in Advertising. The meeting of ideas and strategies later led to a partnership with BEL and the creation of Audience Entertainment, a joint-venture to deliver interactive videogames for theaters, stadiums, music venues and others around the globe. The company’s work in AR presented at PICNIC ’07 also caught the attention of the Economist giving way to an article in their Technology Quarterly December 2007 edition.
PICNIC is a unique, three-day festival and inspiring conference complimented by a set of networking events and hands-on technology experiences for top creatives and innovation professionals in business, technology, new media, entertainment, science and the arts.
The event draws a wide audience, from heads of business, government leaders, marketers, artists, designers, producers, investors, scientists and innovators.
For more info: http://www.picnicnetwork.org/page/20753/en
