Last week a YDreams’ team travelled to Cannes, France with one objective – show the TV and Entertainment content industry some of the coolest technology out there.

It all started on Tuesday afternoon – while the Grand Auditorium of the Palais des Congrès in Cannes filled up and waited for Sir Martin Sorrell’s keynote, everybody had the chance to interact with the virtual bubbles that filled the screen.

Later that evening we set up another interactive installation, this time at Digital Creative Party at the Carlton Hotel. The lively party was the perfect setting for our interactive waterfall, where guests could play with the water effect and splash each other.

The last event of the week consisted in the session Experience This! Content 360 Technology Showcase. Among several remarkable panellists and in front of a packed room, YDreams presented 3 real time demos that got the audience going.

The first one was our mind reader application that allowed us to add thought bubbles to our panellists for a few minutes (we found out that they all loved Cannes and thought YDreams rocked!). Our second live demo consisted in a shower of cubes, which the whole audience could play with. Last but not least we showcased SpaceDog, Audience Entertainment’s latest game, which debuted at Cannes. The audience was invited to raise and lower their arms, acting as a human joystick that guided SpaceDog safely to his Bone Planet objective.

The presentation ended with a showing of the Augmented Reality Interactive Playground featuring YDreams’ famous mascot Flapi. The audience was excited to find out that YDreams technology can mean inviting your favourite virtual character into your living room, as well as letting a real character become part of a fictional world, all of it in real time. We call it the future of television. I look forward to us making it happen sooner, rather than later.:)

Tags: 2009, Cannes, MIP TV, YDreams

This entry was posted on Tuesday, April 7th, 2009 at 17:07 and is filed under Events, Interactive Environments, Science & Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.