Tuesday, November 11, 2008
Shopping just got a little bit more exciting at Jumbo, MediaMarkt and Rádio Popular markets in the greater Lisbon and Porto area. YDreams and Krups-Nescafé Dolce Gusto came up with a unique concept for promoting the latter’s coffee machine and capsules at Point-of-Sale displays in central and northern Portugal.
Displays featuring built-in giant screens covered in multi-flavoured Nescafé Dolce Gusto coffee-capsules seemed to make even the caffeine averse curious. As people drew near the capsules drifted apart to uncover real-time video feeds of shoppers in the background. The YDreams app, dubbed YFaces, pinpointed their position and popped comic-strip style balloons up over their heads with fun, catchy phrases like “I dig this machine – I’ll take it!” or “I could go for a Latte Macchiato right about now”.
Not bad for an afternoon at the market – sampling free espressos and getting your mind read