BlueStore with a Dream Feel
Picture this: you walk into a store and take a ticket for customer service. A462 is your number. You glance at the screen, and A391 is flashing. You look around the store, and all you see are walls that used to be white and 100 people dispersed, some sitting down, others asleep, and a vast majority chatting away on their mobile phones. What to do?
This is the worst-case scenario of a bad shopping experience. The Internet has completely changed the way we shop, and traditional retail is suffering because of that. Many companies have already taken this into consideration, and have altered their stores’ concept, to give people a reason to buy things off of the World Wide Web.
Portuguese telecommunications giant TMN is opening what Portuguese newspaper Expresso is calling “a state-of-the-art shop with distinctive experimentation.” YDreams transported the concept of an interactive playground to a ‘normal’ store, giving people a reason to get off online points-of-sale, and go to the new BlueStore to experience things first hand.
Once inside the store, people will almost be thankful (”almost” because they aren’t crazy) to have their A462 number. The store itself will keep people occupied and interested until their number is called out. There is something for everyone, like the interactive slide that uses sensors to measure speed and will make children want to run even more errands with their parents, which can be considered a minor miracle.
If renewing my passport was this fun, it wouldn’t have expired in 1996.
Tags: interactive store, Porto, TMN
