The Budweiser Sound Experience
We’ve delivered the YBenches to CP Proximity for their client Grupo Damm, which distributes the Budweiser brand in Spain.
The campaign, called The Budweiser Sound Experience, consists in going to different bars during the weekend to promote Budweiser. Clients are encouraged by promoters to play with the Benches, in successive rounds. The winner takes home a MP3 player.
The software created is a musical game that contains the word Budweiser and each letter is a key. There are inactive keys and as the players keep playing more letters get active and the game gets more and more difficult each time. A kind of a “Simon Says” game.The action will take place in Madrid and Barcelona and will be done in 184 bars in total. This promotion will last four months, however it will stop during the summer time.
Tags: bench, budweiser, experience, furnitures, interactive, sound
