Few things are more characteristically Portuguese than the famed Calçada Portuguesa or Portuguese pavement. A joy to behold, there is nothing more picturesque than a stroll along our highly recognizable sidewalks, so long as you aren’t wearing stilettos.

With this in mind, YDreams and OMG Digital made sure the very first thing visitors set foot upon when entering Portugal, was exactly that – a virtual Calçada Portuguesa - created for Nissan, and aimed at promoting the brand’s recent launch of the Nissan Qashqai.

The 34-meter walkway extends along most of Lisbon’s baggage claim area and surprises visitors by unraveling some very cool images of the Nissan Qashqai as they stroll over the virtual pavement, without the embarrassing risk of anyone getting their heels caught in the cracks of the pavement!

Tags: airport, brand, discovery, floor, interactive, lisbon, nissan, omd digital, projection, qashquai

This entry was posted on Thursday, April 24th, 2008 at 18:55 and is filed under Interactive Environments, Marketing & Advertising, Products & Projects. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.