YDreams in The Economist
On the 28th of September, Eduardo gave a conference at Picnic’07 about Augmented Reality. The event had some considerable media exposure and apparently caught the eye of Ben Sutherland, a journalist from The Economist, who was preparing a piece about Augmented Reality. The reporter called up YDreams wanting to know more about our work in Augmented Reality. The Virtual Sightseeing caught their eye.
What ensued is a YDreams and the Pinhel’s mention in the Technology Quarterly edition of one of the most renowned newspapers in the world (yes, The Economist is a newspaper):
‘Augmented enjoyment’
“The technology also has less serious uses, however. YDreams, a marketing and digital-media firm in Lisbon, Portugal, has developed an AR sightseeing viewer called VSS. The first such machine, bolted atop a battlement on the 12th-century Pinhel Castle in north-eastern Portugal, delights tourists who tilt it up, down and around for an augmented view of the castle and its surroundings. Place names and explanatory text are superimposed over objects seen through the viewer’s screen, and animated graphics show how some structures were built or destroyed. The number of visitors has doubled since the viewer was installed in July 2006, says Isabel Almeida, who manages the castle.”
(excerpt, read the full article)
Tags: augmented reality, economist, in the media, virtual sightseeing
