The verdict is in! YDreams Advertising racked up two awards at this year’s El Ojo de Ibero-America with the affable Japanese cartoon character, Hello Kitty. The yWalk and yLight Solutions, created a media-rich store environment by playing up the fun-factor and colors associated with the brand at Lisbon’s first Hello Kitty store, and were distinguished with a Silver and Bronze award for Point of Sale Promotion and Activation in the El Ojo Promo category.

In fact, overall Portugal did particularly well in the Promo category, accumulating a total of three awards including a Gold for BBDO Portugal’s Optimus campaign.

El Ojo de Iberamerica, one of the most reputed advertising festivals in Latin América, celebrates its 10th edition this year. The festival currently underway in Buenos Aires, the Argentine capital and will run till Wednesday, November 21st.

Congratulations guys!

Tags: Advertising, awards, El Ojo, Hello Kitty

This entry was posted on Wednesday, November 21st, 2007 at 19:15 and is filed under Marketing & Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.